For beauty professionals
La Vella Sol Academy
Luxury head spa education, business mentoring and brand development, from a founder who built her own atelier from thirty-five years on the salon floor.
Why the Academy exists
Built for professionals who want more than another technique.
Head spa is arriving in Australia quickly. Most training teaches the massage. Very little teaches how to build a premium business around it: the brand, the pricing, the client experience, and the quiet details that make people return.
That is what the Academy is for. It is being built now, one piece at a time, and everything is shaped by the professionals on the founding list.
The pathway
Five steps, from free to personal.
Begin where you are. Each step stands on its own.
- Available now · Free
The Pricing Calculator
Work out what a treatment truly costs you, and the price that pays you properly, in about five minutes.
Use the calculator - In development
The Head Spa Business Toolkit
Consultation and intake templates, a treatment menu template, a pricing workbook and client care cards, ready to make your own.
Join the founding list - In development
Recorded masterclasses
Focused sessions on pricing for profit, designing a signature ritual, and the premium client experience.
Join the founding list - Planned
Starting a Luxury Head Spa
A self-paced flagship course: positioning, room and equipment decisions, menu design, pricing, retail and the first ninety clients.
Tell Jess what you need - By application
Mentoring with Jess
One-to-one guidance for founders building a distinctive, profitable brand.
Explore mentoring
What the Academy teaches
Business, brand and experience.
- Positioning a premium head spa or salon
- Designing a treatment menu that sells itself
- Pricing for profit, not for comparison
- Consultations clients remember
- Retail without pressure
- Building a brand people return to
Said plainly
Academy courses are professional business education. They are not a nationally accredited qualification, and they do not replace accredited training in massage, skin or hair services, or the insurance your work requires. When a course includes practical technique, that will always be stated clearly.
The founding list
Help shape what comes first.
Founding members hear first, receive first access to each release, and tell Jess what they need most. No cost and no obligation.
Your educator
Jess Crawford
Founder of La Vella Sol, certified trichologist, and a hairdresser for thirty-five years.
Jess has owned and managed salons, led teams and trained apprentices, specialised in premium extensions as a Great Lengths certified stylist, and built La Vella Sol from a single private room in Karratha into a botanical immersion atelier with its own retail, digital products and education. She teaches what she has done.